The ask: Create a sleeve that sells the sensory magic of an iconic apple pie — golden, crispy, and cinnamon-spiced.

I designed multiple concepts that visually and verbally leaned into the warmth, texture, and indulgence of the product. From playful, nostalgic cues to bold, craveable descriptors, each direction worked to make the sleeve feel as irresistible as the pie inside — even without showing the full product. The goal was to wrap a familiar favorite in fresh energy, while staying true to its classic comfort.

60% coverage 4 color spot