Tasked with rethinking Burger King’s national menu board system, our goal was to create a more streamlined, guest-centric experience — one that would perform well in testing and ultimately roll out across restaurants in 2023. Rather than overload the boards with competing visuals, we approached the design as a unified system, using color, motion, and real estate with intention. Every element was crafted to guide the eye, reduce overwhelm, and help guests make faster, more confident ordering decisions.